“Young mobile readers don’t want apps and mobile browsers that look like the future. They want apps…”

Monday, December 17th, 2012 at 4:21 pm

“Young mobile readers don’t want apps and mobile browsers that look like the future. They want apps that look like the past: 58% of those under 50, and 60% of Millennials, prefer a “print-like experience” over tech features like audio, video, and complex graphics. That preference toward plain text “tends to hold up across age, gender and other groups.” Pew reports: “Those under 40 prefer the print-like experience to the same degree as those 40 and over.””

How Do Millennials Like to Read the News? Very Much Like Their Grandparents – Derek Thompson – The Atlantic