With Flixster, Studios Bet Consumers Will Buy Movies Again – NYTimes.com

Saturday, November 12th, 2011 at 11:52 am

With Flixster, Studios Bet Consumers Will Buy Movies Again – NYTimes.com:

Retailers like Wal-Mart are working on UltraViolet access sites, but the only way to use the cloud-based service for now is via Flixster. Once consumers buy an UltraViolet-enabled DVD or Blu-ray set … they can set up an account on Flixster and type in a code provided on the disc packaging to claim their digital rights.

That may seem complicated for consumers in the age of Netflix and iTunes. “We recognize that the product is not perfect today,” Mr. Tsujihara said. “We don’t have the luxury of waiting a year until we have everything perfect.”