"This still leaves the physical branch to play an important role, but it will be much more tightly…"

Monday, March 5th, 2012 at 8:16 am

“This still leaves the physical branch to play an important role, but it will be much more tightly defined going forward. Across all customer segments, survey respondents said the branch remains the number one destination for high-value banking activities, such as opening new accounts, buying products and obtaining advice. There is a strong marketing aspect as well, with two-thirds of respondents saying they simply would not choose a bank that did not have a local branch presence.”

Articles: Consumers in Motion: Stepping Away from Branches