"The networks have the ability to provide richer information such as behind-the-scenes content,…"

Saturday, June 2nd, 2012 at 10:40 am

“The networks have the ability to provide richer information such as behind-the-scenes content, commentary, or access to talent. They can even go one-step further for episodic content where the second screen is used to deepen the storyline, and it can be a new format for storytelling. If deeper content delivers the most value to the second screen interactive experience, how will the networks syndicate all this content to the companies that want access to it – namely operators, TV manufacturers, or even startups that are building second screen apps.”

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