"Research by Professor Brynjolfsson and two other colleagues, published last year, suggests that…"

Monday, February 13th, 2012 at 7:13 am

“Research by Professor Brynjolfsson and two other colleagues, published last year, suggests that data-guided management is spreading across corporate America and starting to pay off. They studied 179 large companies and found that those adopting “data-driven decision making” achieved productivity gains that were 5 percent to 6 percent higher than other factors could explain.”

Big Data’s Impact in the World – NYTimes.com