Operating a bit like a stealth business news network, The Wall Street Journal on Tuesday announced a major expansion of its video unit, which is now producing three and a half hours of live programming each weekday and will soon produce even more.
The Journal, which already produces far more live video than other newspapers in the United States do, is acting on the idea that video is fast becoming a critical part of news Web sites, even for the entities that have historically profited from words, not moving pictures.
Lacking big hair and big personalities, the video operation is consciously unlike television, but it does have slick graphics, branded segments and — as of late — TV-like pauses for commercial breaks. Over the summer The Journal extended several of its 10-to-12-minute newscasts to half-hours. Mr. Murray said it was a “money-making enterprise.”
For the most part the programs rely on The Journal’s existing staff. Readers and users “like seeing our reporters live. They like being able to go to places and see the things that our reporters can see. And technology allows us to do it now,” Mr. Murray said.