What distinguishes personal branding from other self-cultivation is its emphasis on reputation over talent, on “explicit self- packaging,” as the scholars Daniel Lair, Katie Sullivan and George Cheney have observed: “Here, success is not determined by individuals’ internal sets of skills, motivations, and interests but, rather, by how effectively they are arranged, crystallized, and labeled.” http://nyti.ms/9rG591 Sent with Tweetie
NYT on the rise of Self-Branding
Friday, February 26th, 2010 at 12:04 pm
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