"But for organizations wanting to thrive in the social era, being distinct is key to both…"

Sunday, March 18th, 2012 at 1:16 pm

“But for organizations wanting to thrive in the social era, being distinct is key to both profitability and winning. While there has always been a market for bespoke, differentiated items, until very recently that market served a tiny fraction of the uber-rich. But today, both macroeconomic forces, and technological advances mean that customized products aren’t just for the one percent. Instead, customized products and experiences can be for everybody, at least some of the time.”

Why Porter’s Model No Longer Works – Nilofer Merchant – Harvard Business Review