"bank and credit union executives say their organization’s lack of marketing investment is what holds…"

Tuesday, January 17th, 2012 at 3:04 pm

“bank and credit union executives say their organization’s lack of marketing investment is what holds them back, this despite the fact that nearly half saw their budgets increase in 2012. They also feel that their I.T. systems are limiting, that it’s difficult to get employee support for marketing initiatives, and (of course) there’s always a boatload of compliance headaches.”

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