If eBay finds out that he bought a driver at another site, it can update the ad immediately to start showing him tees, golf balls or a package vacation to St. Andrew’s, Scotland, often called the home of golf. If a woman was shopping, eBay could change the ad’s color or presentation. NYT: http://nyti.ms/cAeZc1
advertising: real-time bidding – pretty amazing
Friday, March 12th, 2010 at 10:45 am
filed under: ideas
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